PLATFORMS
OMNICHANNEL EXPERIENCE
With MAUVE’s target customer being female Baby Boomers, MAUVE’s omnichannel strategy aims to provide the utmost clarity, ease and efficiency when operating, providing direct and simple methods to navigate through and purchase goods.
Several strategies are used such as:
a shared inventory between all channels
promotional efforts displayed across all platform
a cohesive design and aesthetics shared among the channels
Additionally, knowing this age group of women prefer in-store shopping, each channel works together, inevitably pointing towards the brick and mortar space as the central channel (Wilson, 2017).
HOW IT WORKS
Sales associates can access customer's online profile in-store and pull favorited items for them to touch, feel, and try-on. Online purchases can also be delivered to or returned in store.
All items seen in store can be purchased online at a later time. Sales associates can scan chosen items onto your online profile, automatically uploading them to the customer's favorites.
Customers can pick up the current season's Lookbook to take home and browse or share with friends; she can also view store merchandise via the Lookbook and request to see an item rather than browsing endless racks.
Customer will flag and circle items in Lookbook, so she can bring it in Brick and Mortar stores to have it picked out for her to shop.
There is a place on the website to subscribe to the Lookbook, and if you do subscribe, you get a free cup of coffee or glass of wine in-store.
Using the product code for each item listed in the Lookbook, the customer can type it in on the website to find and order the item.
