our customer

Our customer is very successful and has held executive positions in their companies and are very goal-driven. These consumers are always financially established and have a large disposable income, typically between $600,000 and $800,000 (Salary.com, 2019). Because they are so hardworking, they know what products they want and research them before purchase (Wu, 2019). They desire versatile and durable pieces made of quality fabrics with excellent texture (Apparel, 2007). When they are not working, these consumers are usually out with friends and family enjoying their free time from work. Although it is not common for Baby Boomers to be technologically advanced, our customer has a large understanding of technology and its importance because of the high positions they hold in their companies.